I've spent my life in the space between - the gap where transformation happens.

Adopted at birth, I learned early that identity isn't fixed. When my dad died suddenly on my wedding weekend, I understood that time is finite, and I was surrounded by everyone I cared about at the same time. Watching cancer slowly take my mom taught me that love deepens in the face of loss. Finding my birth mother decades later showed me that connection and healing is always possible. These experiences didn't break me. They made me a guide for others crossing their own bridges - from where they are to where they could and want to be.

The organizations and brands I work with are led by people who have a vision of a better world and deeply believe in transformation. They see what's possible but there's a gap between that vision and what their audience can actually see and feel. I help build that golden bridge. Through films that reveal the honesty and beauty of who you really are, I help your audience see themselves in the solution. Not as observers of change, but as participants in transformation.

I’ve been a creative producer and director for a long time now. I’ve also taken on the roles of executive producer, creative director, and content strategist along the way. Now, I’m distilling the best of what I’ve learned and putting it to work for you. I’ve always enjoyed telling stories that are reflections of the world we can create when our ambition is to make things better for more than just ourselves.

Rich Murray

What I Believe

When organizations discover and tell their most powerful authentic story, something remarkable happens. They don't just communicate better—they start acting with more courage, more clarity, more conviction. The story literally transforms them from the inside out.

Beautiful work should also be strategic work. There's no reason to choose between something that looks stunning and something that drives results. The best brand films do both. Always.

Real human stories cut through everything. When real people tell their authentic stories - when they feel genuinely seen and heard - something magical happens. The audience doesn't just watch. They recognize themselves. They feel possibility.

The client experience of creating the work is just as important to me as the final product.

Transformation doesn't happen through messaging. It happens when people feel genuinely seen and connected to something larger than themselves.