Purpose-driven companies struggle to prove their impact to the people who matter most. I solve that.

The Wrong Story Problem

Most organizations think they need better videos. What they actually need is the right story told the right way at the right time. Every organization has a story that could move mountains but they're telling the story they think they should tell. Meanwhile, the real story—the one that lets investors see themselves in your solution, customers understand your value, and talent want to join your mission—is sitting right there, waiting to be discovered.

I'm Rich Murray, Creative Producer, Director & Founder of Shared Narrative. I help purpose-driven companies and nonprofits prove their impact with brand films and content campaigns that demonstrate measurable results to investors, customers, and stakeholders. I combine decades of production expertise with a rare ability to get real people to share real stories on camera - delivering the credibility that today's decision-makers actually believe. I speak both boardroom strategy and production efficiency, so when we work together, you don't just get a piece of content. You discover the story that transforms how you see your mission—and how the world sees it too.

After 25 years, I've developed pattern recognition that can't be taught. I can walk into your organization and identify which human stories will resonate, which narratives will drive action, and which approaches will fall flat.

When you work with Shared Narrative, you're getting all of my experience, creative vision, and genuine investment in your mission. I'm personally involved in every project because you deserve someone who gives a damn about the outcome, not just the output.

My Story

That’s me. All 5’9” on a good day me. Yes, that’s well-earned grey in my beard which comes from a well-lived last decade as a father of three. I can’t stand food waste but I really get a kick out of being a coach for my kid’s teams. That’s the easy story.

The real story was that I was adopted at birth, lost my dad suddenly to a heart attack the day before I got married, held my mom’s hand as we lost her to cancer, and lost my brother to distance. But, I also found an amazing wife who is the absolute love of my life, seven extremely close friends I’ve known since elementary school, and most recently, I found my birth mom. Turns out that those DNA swabs, like a great story, really can do amazing things.

I’ve been a creative producer and director for a long time now. I’ve also taken on the roles of executive producer, creative director, and content strategist along the way. Now, I’m distilling the best of what I’ve learned and putting it to work for you. I’ve always enjoyed telling stories that are reflections of the world we can create when our ambition is to make things better for more than just ourselves.

Rich Murray

What I Believe

When organizations discover and tell their most powerful authentic story, something remarkable happens. They don't just communicate better—they start acting with more courage, more clarity, more conviction. The story literally transforms them from the inside out.

Beautiful work should also be strategic work. There's no reason to choose between something that looks stunning and something that drives results. The best brand films do both. Always.

Real human stories cut through everything. Because seeing the human experience unfold on screen moves people in ways that corporate messaging never can.

The client experience of creating the work is just as important to me as the final product.

Life's too short. I only work with organizations whose missions align with the betterment of people and planet. Because when you genuinely care about the cause, it shows in every frame.